India Business Award follows a comprehensive research methodology to ensure that the true leaders in different business categories are identified and felicitated for their efforts.
It all starts with a self nomination process where companies or individuals in India are invited by us to nominate themselves.
- Companies send their nomination entries
- Internal validation by the jury
- External validation by the jury
- Announcement of Winners
- Awards ceremony
- Hall of Fame
The broad research methodology for our various studies is as follows:
- Identification of the key brands and professionals in a particular business category and geographical zone and inviting them for participation in the market research depending upon their location and focus of their business.
- Collection of data from the participating brands and professionals about their products/services, infrastructure, Annual Growth of business, etc.
- Gauging the popularity and perception of the participants amongst the end consumers through collection of data through feedback forms. This stage is focused on gathering insights into the brand equity, customer feedback, media visibility and feedback from the industry.
- Grading the participants on different criteria through collected data/feedback/opinion scores.